ECommerce Business Plan

Origin Consultants have created eCommerce Business Plan for many Clients. If you also need to build one please contact us.

Why a Business Plan for your ECommerce Initiative?

Writing a business plan is a lot of effort but it will save you a lot of time and money in the long run. Origin Consultants look at the ecommerce Business Plan as a brainstorming process. We confirm business concepts, target audience and goals while we brainstorm. We understand the revenue expectations, operations, costs, and resources required for business. Finally, we put this on an excel sheet to do a what if analysis.

Once the brainstorming and the what if analysis is over you will be able to:

  • Check the viability of the project and
  • Arrive at a clear roadmap
  • Have clear financial projections for the medium term

To create a business plan for ecommerce, you should consider the following:

  • What products or services are you selling?
  • Who are you selling to – Business to Business (B2B) or Business to Consumer (B2C)?
  • What is your target audience?
  • Which acquisition channels will you be using:
    • Direct or Email,
    • Organic Search or AdWords,
    • Referrals or Affiliates,
    • Influencers or Communities etc
  • The Social Media would you be using – Facebook, Instagram, LinkedIn etc?
  • What is your sales channel (marketplaces) strategy?
  • Have you decided is your Digital Marketing strategy?
  • How much is your SEO, SEM and Social media Budget?
  • What are your End-to-End eCommerce Process i.e.
    • Fulfillment process,
    • Returns process,
    • Inventory replenishment process,
    • Omnichannel process,
    • Human Resource Planning, etc.
  • Is your competitive positioning and pricing strategy ready?
  • Have you finalized is your ecommerce investment plan?
  • What is your month wise three-year revenue projections?
  • When will you breakeven and start making profits in your ecommerce operations?

Origin Consultants have created eCommerce Business Plan for many Clients. If you also need to build one please contact us.